“We are a business catalyst. By unlocking the market, we represent the necessary component for developing and accelerating an idea into a successful story

Founded in the 1980s, we are the only independently-owned company among those who first introduced market research in Spain


Our aim as a company is to partner with those businesses and organizations, which see their own activity as part of a common contribution to widen our horizons, progress and wellbeing as a society. We design ad hoc actions, to shape a better future.

Intervention areas

We are proud to serve many vertical industries and public bodies in several countries around the world. Our wide expertise and know-how is particularly focused on those markets impacting the present challenges and the future of our society:

Understanding the production processes shaping the new industrial revolution
& Banking
Promoting services and new relationships with customers and companies
& Utilities
Identifying innovative ways to promote resource efficiency and new business models
Optimizing customer experience and the path to purchase of goods and services
Generating value and business cases with data and new forms of connectivity
Smart Cities
& Smart Governance
Creating livable cities and connecting public bodies with citizens


We excel at understanding complex business ecosystems and at driving innovation into practice. We put innovation to work. Impact and legacy are the best testimonials of our work. We are keen to address major global challenges of our time, such as:

Catalyzing industrial innovation Read more
Accelerating competitive industry business cases
Sustainable growth and green economy implementation Read more
Building applicable solutions to promote a resource-efficient world
Managing digital disruptionRead more
Managing change and seizing opportunities across sectors
Citizen engagementRead more
Bringing people together in the design and deployment of transformative, big impact initiatives

Some of our clients

Managing team

A highly-experienced team committed to address complex challenges

Ricard Madurell
Managing Partner


Blanca Treig
Managing Partner


Joan Oliva
Managing Partner


Montse Peña
Partner & Project Director


Adrià Llacuna
Project Director

Meet the rest
of the team

Meet the rest
of the team


Project footprint map

A Barcelona-based company with a global focus

  • Athens
  • Barcelona
  • Berlin
  • Bilbao
  • Brussels
  • Buenos Aires
  • Dubai
  • Hong Kong
  • Tel Aviv
  • Istanbul
  • Lima
  • Lisboa
  • London
  • Madrid
  • Mexico City
  • Miami
  • Milan
  • Montreal
  • New York City
  • Nuremberg
  • Paris
  • San Francisco
  • Santo Domingo
  • Cagliari
  • Shangai
  • Tokyo
  • Vancouver

Pau Claris 94, 3A.

08010 Barcelona