“We are a business catalyst. By unlocking the market, we represent the necessary component for developing and accelerating an idea into a successful story

Founded in the 1980s, we are the only self-owned independent company of the first five firms which introduced market research in Spain

Mission

Our aim as a company is to partner with those businesses and organizations, which see their own activity as part of a common contribution to widen our horizons, progress and wellbeing as a society. We design ad hoc actions, to shape a better future.

Intervention areas

We are proud to serve many vertical industries and public bodies in several countries around the world. Our wide expertise and know-how is particularly focused on those markets impacting the present challenges and the future of our society:

Manufacturing
transformation
Understanding the production processess which shape the new industrial revolution
FinTech
& Banking
Promoting services and new relationships with customers and companies
Energy
& Utilities
Identifying innovative ways to promote resource efficiency and new business models
Retail
& FMCG
Optimizing customer experience and the path to purchase of goods and services
Digital
Technologies
Generating value and business cases with data and new forms of connectivity
Smart Cities
& Smart Governance
Creating livable cities and connecting public bodies with citizens

Challenges

We excel at understanding complex business ecosystems and at driving innovation into practice. We put innovation to work. Impact and legacy are the best testimonials of our work. We are keen to address major global challenges of our time, such as:

Catalysing industrial innovation Read more
Accelerating competitive industry business cases
Sustainable growth and green economy implementation Read more
Sustainable growth and green economy implementation: creating applicable solutions to promote a a efficient world
Managing digital disruptionRead more
Managing digital disruption: seizing new opportunities for business and organisations in every sector
Citizenship engagementRead more
Implicating people in the design of wide-impact actions to transform reality

Some of our clients

Managing team

A highly-experienced team committed to address complex challenges

Ricard Madurell
Managing Partner

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Blanca Treig
Managing Partner

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Joan Oliva
Managing Partner

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Montse Peña
Partner & Project Director

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Adrià Llacuna
Project Director

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Meet the rest
of the team

Meet the rest
of the team

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Project footprint map

A Barcelona-based company with a global focus

  • Athens
  • Barcelona
  • Berlin
  • Bilbao
  • Brussels
  • Buenos Aires
  • Dubai
  • Hong Kong
  • Tel Aviv
  • Istanbul
  • Lima
  • Lisboa
  • London
  • Madrid
  • Mexico City
  • Miami
  • Milan
  • Montreal
  • New York City
  • Nuremberg
  • Paris
  • San Francisco
  • Santo Domingo
  • Cagliari
  • Shangai
  • Tokyo
  • Vancouver

Pau Claris 94, 3A.

08010 Barcelona