marketAAD

“We are a business catalyst. By unlocking the market, we represent the necessary component for developing and accelerating an idea into a successful story”

Founded in the 1980s, we are the only independently-owned company among those who first introduced market research in Spain

Mission

Our aim as a company is to partner with those businesses and organizations, which see their own activity as part of a common contribution to widen our horizons, progress and wellbeing as a society. We design ad hoc actions, to shape a better future.

Intervention areas

We are proud to serve many vertical industries and public bodies in several countries around the world. Our wide expertise and know-how is particularly focused on those markets impacting the present challenges and the future of our society:

Manufacturing
transformation

Understanding the production processes shaping the new industrial revolution

FinTech
& Banking

Promoting services and new relationships with customers and companies

Energy
& Utilities

Identifying innovative ways to promote resource efficiency and new business models

Retail
& FMCG

Optimizing customer experience and the path to purchase of goods and services

Digital
Technologies

Generating value and business cases with data and new forms of connectivity

Smart Cities
& Smart Governance

Creating livable cities and connecting public bodies with citizens

Challenges

We excel at understanding complex business ecosystems and at driving innovation into practice. We put innovation to work. Impact and legacy are the best testimonials of our work. We are keen to address major global challenges of our time, such as: