“We are a business catalyst. By unlocking the market, we represent the necessary component for developing and accelerating an idea into a successful story”

Founded in the 1980s, we are the only independently-owned company among those who first introduced market research in Spain

Mission

Our aim as a company is to partner with those businesses and organizations, which see their own activity as part of a common contribution to widen our horizons, progress and wellbeing as a society. We design ad hoc actions, to shape a better future.

Intervention areas

We are proud to serve many vertical industries and public bodies in several countries around the world. Our wide expertise and know-how is particularly focused on those markets impacting the present challenges and the future of our society:

Manufacturing
transformation
Manufacturing transformation
Understanding the production processes shaping the new industrial revolution
FinTech
& Banking
FinTech and banking
Promoting services and new relationships with customers and companies
Energy
& Utilities
Energy and utilities
Identifying innovative ways to promote resource efficiency and new business models
Retail
& FMCG
Retail and FMCG
Optimizing customer experience and the path to purchase of goods and services
Digital
Technologies
Digital technologies
Generating value and business cases with data and new forms of connectivity
Smart Cities
& Smart Governance
Smart cities and smart governance
Creating livable cities and connecting public bodies with citizens

Challenges

We excel at understanding complex business ecosystems and at driving innovation into practice. We put innovation to work. Impact and legacy are the best testimonials of our work. We are keen to address major global challenges of our time, such as:

Catalyzing industrial innovation Read more
Accelerating competitive industry business cases
Sustainable growth and green economy implementation Read more
Building applicable solutions to promote a resource-efficient world
Managing digital disruptionRead more
Managing change and seizing opportunities across sectors
Citizen engagementRead more
Bringing people together in the design and deployment of transformative, big impact initiatives

Some of our clients

ABB
Ajuntament de Barcelona
CaixaBank
EYCA
Fira de Barcelona
Fluidra
Fundació «la Caixa»
Generalitat de Catalunya
Maytronics
Mercabarna
Mobile World Capital Barcelona
Philips
PPG Industries
Renolit
Roca
Roche
Schneider Electric
Volkswagen Group

Managing team

A highly-experienced team committed to address complex challenges

Ricard Madurell, Managing Partner

Ricard Madurell
Managing Partner

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Blanca Treig, Managing Partner

Blanca Treig
Managing Partner

Linkedin
Joan Oliva, Managing Partner

Joan Oliva
Managing Partner

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Adrià Llacuna, Project Director

Adrià Llacuna
Project Director

Linkedin
Meet the rest
of the team

Meet the rest
of the team

Linkedin

Project footprint map

A Barcelona-based company with a global focus

  • Athens
  • Barcelona
  • Berlin
  • Bilbao
  • Brussels
  • Buenos Aires
  • Dubai
  • Hong Kong
  • Tel Aviv
  • Istanbul
  • Lima
  • Lisboa
  • London
  • Madrid
  • Mexico City
  • Miami
  • Milan
  • Montreal
  • New York City
  • Nuremberg
  • Paris
  • San Francisco
  • Santo Domingo
  • Cagliari
  • Shangai
  • Tokyo
  • Vancouver
World map of the cities where marketAAD has carried out projects

Pau Claris 94, 3A.

08010 Barcelona